Silicon Valley Revenue Growth For The European SaaS Community

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How We Help

Accelerator Programs

  • Live in-person and online engagements

  • Office hours (30-min time blocks)

  • AMA (Ask Me Anything) sessions

  • Workshops (Ranging from 2 hours to 2 days)

  • Mentor engagements (long term and short term)

VC Firms

  • Special advisor

  • Office hours (45-min time blocks)

  • Workshops for portfolio companies focusing on Sales Strategy and Design

  • Customized engagements mapping internal Sales Process

Startups - Series A to C

  • Assessment covering all documentation, processes and stakeholder interviews. Recommendations will be provided

  • One to two day workshops covering Sales process design and stage definitions

  • Customized playbooks that allow your Sales team to scale with vetted and curated content

  • Customized on-boarding programs that allow new reps to ramp with maximum efficiency

Meet The Founder


Hi! My name is Evert Zelaya, Founder of Menlo Sales Labs.

I have had the fortune of working with some of Silicon Valley’s most iconic figures in Sales. My trainees are now top performing reps at companies such as: Palo Alto Networks - PANW (NYSE), Talend - TLND (NASDAQ), Pure Storage - PSTG (NYSE), Survey Monkey, Zuora - ZUO (NYSE), and Optimizely to name a few.

About two years ago, I was invited to run a sales training for an Accelerator program in Europe and began working with startups from various countries. I quickly realized that the European tech scene was full of brilliant entrepreneurs with outstanding products. At the same time, I frequently found them using improper sales techniques and/or they did not prioritize Sales as a key component of their business. Menlo Sales Labs was born.

It’s my job to know best practices in Silicon Valley and help hyper-growth companies implement them at scale.

Most recently I have worked as a consultant for a premier Sales Advisory firm headquartered in San Francisco called SalesSource. Some clients include the hottest SaaS companies in Silicon Valley such as: LiveRamp - RAMP (NYSE), Unity Technologies, Procore Technologies and Tanium.

Prior to SalesSource, I was the Head of Sales Training at SV Academy - a Bloomberg Ventures backed startup where I helped scale their SDR program from 10 to 150 SDRs in two years.

When I’m not working, you can find me with my incredible wife and new born daughter. We love roaming the streets of the Peninsula in search of the perfect cup of tea.

Look forward to meeting you!




“I've worked with Evert for a number of years now to train our entrepreneurs in sales. He is professional, an outstanding instructor and results oriented. Sales can be a seemingly daunting but necessary aspect of a business - especially for founding teams. Evert demystifies sales by teaching relevant and practical strategies that are repeatable and scalable.”

– Pashu Dewailly Christensen 
Accelerator Program: Sourcing and Outreach Manager, thcamp

“I’ve had the true pleasure of working with Evert for almost two years, during my experience as a Mentor and Guest Lecturer for his classes. Evert has demonstrated a consistent ability to develop aspiring sales professionals into top-caliber Sales Development Representatives, who will no doubt become the next-generation of outstanding sales leaders. 

I have been fortunate to witness some deeply inspiring personal and professional transformations as a result of Evert’s coaching. Evert knows how to rapidly instill the fundamental sales characteristics and mindset, even for those who begin with zero sales experience. Many of these skills can difficult to teach, such as emotional intelligence, handling rejection, tenacity and grit. Evert's empathic and motivation approach brings out the best in those around him in the shortest timeframe possible. 

Evert's students are able to accelerate their sales acumen and understanding of the sales process as well. Specifically, I've watched them learn master sales qualification, Executive communication, professionalism, key sales technologies/tools, cold calling and objection handling. Impressively, they have done so in a matter of a few weeks, and have immediately stepped into their new organizations and become top performers. 

What I appreciate most about Evert is his demeanor. He is friendly, thoughtful, honest and introspective. He demands excellence and pushes students to reach new heights, without overwhelming or alienating them. Evert is constantly looking to improve and evolve as a coach and is always looking out for new ways to empower student growth. He has strong self-awareness and actively seeks out feedback. I respect how Evert communicated his desire to receive direct and honest feedback about his students, and how quickly he helped them implement it.”

– Vince Menon
Enterprise Account Executive, LinkedIn



“Evert knows how to train to get results. His students receive a strong foundation in Sales methodologies, tools, and processes that give them a competitive edge. He is professional and proactive. Talend has benefited from an increase in attendance to our events and additional qualified pipeline from the teams he has led.”

– Brent Holloway 
VP of Corporate Sales, Talend 
Co-Author: Sales 2.0


"Remember, sales efficiency is your oxygen."

- Byron Deeter, Partner, Bessemer Venture Partners

We’re in SF!


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